The Launchpad for Next-Gen Creatives
Where culture happens before the world catches on
Trusted by World-Class brands since 2023
emerging artists Showcased
community members across 3 continents
social media
reach
iRL ALUMNI
Bravest Studios (USA)
Discipline: Fashion
iRL PARIS SS 2023: First Paris Fashion Week Pop-up and Showcase.
Highlights: Collaborations Kid Cudi & Chief Keef, ranked top #3 on StockX.
From Paris Fashion Week to global streetwear icon.
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Slawn (NIGERIA)
Discipline: Fine Art & Skateboarding
iRL PARIS SS 2024: First global painting exhibition during Paris Fashion Week.
Highlights: Nike & Lil Yachty collaboration, Artistic homage to Rolex. One of the fastest growing artists in 2025.
From iRL to global stage.
HUNI DESIGN (GERMANY)
Discipline: FASHION & PRODUCT DESIGN
iRL PARIS FW 2023: One of the first brands to showcase at iRL Paris debut edition during Paris Fashion Week.
Highlights: Collaborations with Adidas & Zellerfeld.
From social networks to global stage.
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Chito (USA)
Discipline: Art & Fashion
iRL FW 2024 & SS 2025: First Chito "Group Show" with his curated selection of artists.
Highlights: Asics collaboration & Adidas Y-3 SS27 guest artist.
From underground to global recognition.
Mowalola (NIGERIA/UK)
Discipline: Fashion & Music
iRL PARIS SS 2024: First "SEX" pop-up and party for Paris Fashion Week.
Highlights: Crocs & Ksubi Collaboration.
From Paris Fashion Week to global takeover.
Upcoming events
NOT
A TRADE SHOW.NOT A FESTIVAL.
THIS IS WHERE CULTURE HAPPENS FIRST.
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Discover and partner with tomorrow's cultural leaders before mainstream recognition — gain authentic credibility through early access.
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Launch your career: showcase your work, perform live, and connect directly with buyers, press, celebrities, and industry leaders.
Be in the room where tomorrow's culture is made
Experience tomorrow's culture today: meet the artists, cross paths with celebrities, witness surprise drops, shop exclusive pieces, and be part of the story before everyone else. This is where you say "I was there first!"
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